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Francie Hinrichsen
20 Small Businesses You Need to Know About

20 Small Businesses You Need to Know About

This article highlights my 20 Favorite Businesses by briefly sharing what they excel at because they execute their own unique differentiation strategies insanely well.  These entrepreneurial-minded powerhouses are changing the landscape of small business locally, nationally, and globally and you should definitely know about them. These companies execute their own unique differentiation strategies insanely well. This is our chance to pinpoint what’s working for them, and if applicable, apply it to our own operations.  After all, experience: You can earn it or you can learn it. Let's dive in!

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Francie Hinrichsen
A Peek Inside My SEO Discovery Call

A Peek Inside My SEO Discovery Call

Want a look at everything I advised a potential client to do to build a strong foundation for her marketing program during a recent SEO Discovery Call? I'm handing this powerful information over to you... Once upon a time (okay, yesterday), I jumped on an SEO Discovery Call with a wedding planner named Kandace out of the Washington DC area. This girl knew her stuff about business, and she was fairly well-informed about industry-specific outlets for acquiring customers online.  The week before, she had filled out the contact form on my website inquiring about SEO services. She mentioned that she had a plan...

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Francie Hinrichsen
How to Build the Core Foundation of Your Marketing Program

How to Build the Core Foundation of Your Marketing Program

Let's be honest, social media rocks for businesses. It's a great way for businesses to connect with their target market. Perks - it's super accessible, your target market likely uses it all the time, and it's easy. The problem is that for many businesses, social media is their only form of marketing and they're left at the mercy of things like algorithm changes which control who sees their message and when. Click to read more....

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Francie Hinrichsen
Claim Your Google My Business Listing: 4 Reasons Why

Claim Your Google My Business Listing: 4 Reasons Why

Marketing is about compounding. It’s about setting into motion small tweaks that add up to make a big difference over time. Investing time into claiming and managing your Google My Business listing is a smart business decision. Click to read why.

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