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As a business owner, dealing with customer reviews can be a challenging, nerve-racking, and inescapable reality. Positive reviews equate to social clout in a world where access to customer perception is widely accessible. This article covers how to impact customer perception for the positive, four strategies for promoting positive reviews, what reputation marketing is and how it impacts your business, and practical steps to take if your business receives a negative review, along with two related downloadable business guides.