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Francie Hinrichsen
How to Build the Core Foundation of Your Marketing Program

How to Build the Core Foundation of Your Marketing Program

Let's be honest, social media rocks for businesses. It's a great way for businesses to connect with their target market. Perks - it's super accessible, your target market likely uses it all the time, and it's easy. The problem is that for many businesses, social media is their only form of marketing and they're left at the mercy of things like algorithm changes which control who sees their message and when. Click to read more....

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Francie Hinrichsen
Claim Your Google My Business Listing: 4 Reasons Why

Claim Your Google My Business Listing: 4 Reasons Why

Marketing is about compounding. It’s about setting into motion small tweaks that add up to make a big difference over time. Investing time into claiming and managing your Google My Business listing is a smart business decision. Click to read why.

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Francie Hinrichsen
The ONE Profitability Hack that Most Impacted My Business

The ONE Profitability Hack that Most Impacted My Business

It's not hard to do, but the effects will be impressive once you adopt this ONE habit in your business. Learn why setting yearly, monthly, and daily revenue goals creates a target to align your efforts for profitability. Plus, grab the exact spreadsheet I used to take my business from barely surviving to thriving.

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Francie Hinrichsen
How to Deal with Customer Reviews: The Entrepreneurs's Bible

How to Deal with Customer Reviews: The Entrepreneurs's Bible

As a business owner, dealing with customer reviews can be a challenging, nerve-racking, and inescapable reality. Positive reviews equate to social clout in a world where access to customer perception is widely accessible. This article covers how to impact customer perception for the positive, four strategies for promoting positive reviews, what reputation marketing is and how it impacts your business, and practical steps to take if your business receives a negative review, along with two related downloadable business guides.

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