All About Digital Marketing | Digital Marketing for Small Businesses
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Want to learn more about Digital Marketing? Read on - you're on the right page.
MARKETING YOUR SMALL BUSINESS
According to HubSpot, an inbound marketing and sales software, four out of the six biggest challenges for small businesses have to do with spreading a company’s message and finding customers. Those four challenges are
1. Finding customers
2. Creating brand awareness
3. Building an email list
4. Lead generation.
Pair that with customer buying habits. Customers are increasingly turning to the digital platform to make purchasing decisions because their phones give them instant access to acquire wants and needs.
Customers make buying decisions based on information available to them in search engine results, social media, online advertisements, product and service descriptions, customer reviews, email marketing campaigns, blog posts, and other marketing channels.
What impression do your customers get of your company from these marketing channels? Is your online presence well polished? Cohesive? Non-existent? Intermittent? Effective? As you consider how to market your small business, keep in mind effectiveness, ROI, ability to measure results, and big picture perspective.
WHAT IS DIGITAL MARKETING?
Digital marketing is promoting goods and services within channels that use an electronic device or the Internet. It's that simple, yet developing a marketing program that positively impacts your business's bottom line requires several factors.
Included in those factors are identifying a market interested in your product or service and where they spend time online, developing effective messages that reach your market, analyzing the buying process and patterns once promotion efforts are in place, and tweaking the messages over time as customers make their way through the buying journey.
BENEFITS OF DIGITAL MARKETING
While the benefits of digital marketing seem obvious for an ecommerce company, consider that 82% of searchers will use their phone to help them make a decision about an in-store purchase. (SOURCE: Omnicore Agency) That means any business - online or brick and mortar - can benefit from leveraging marketing by digital means.
Digital marketing gives companies the opportunity to access customers where they're already spending time online. Review the following eight benefits to online marketing.
1. Precise personalization
3. Return on investment
4. Measurable results
5. Ability to identify new markets
6. Ability to build relationships with customers and collaborators
7. Ease of adjustment
8. Ability to boost brand image
HOW TO USE DIGITAL MARKETING TO MAKE YOUR BUSINESS MORE PROFITABLE
Digital marketing is a beautiful tool to greatly impact your bottom line. We already looked at the benefits of leveraging online marketing for your business and you can likely apply those benefits to your own company.
Maybe at this point, you're asking "How does this translate into real profits?". Here are the three focus points I suggest companies take special consideration with when aiming to put purpose behind marketing efforts in order to gain a strong footing and impact profits.
LEVERAGE MARKETING TO BUILD RELATIONSHIPS
Behind digital marketing, social media, email marketing, digital ads, and so forth are real people directing the effort of those messages. Humans have an innate need to connect with other humans, and those who market best know this. They know that humans aren't robots. Nope - they want the warmth, fuzziness, and emotional attachment that comes with buying anything. Relating to customers and collaborators through marketing initiatives shows the heart and realness of a company.
MEASURE AND TWEAK
You'll need a system for comparing results. You'll also need to understand how numbers translate into progress and profit. Get in the habit of checking the results of marketing initiatives whether through social media insights, Google Analytics, email open rates, Google Search Console, or any other type of numbers-oriented results. Identify which numbers correlate to success in your marketing efforts and make it a priority to review those numbers regularly.
Repeat what does well and tweak what doesn't for better results next time.
TAKE ADVANTAGE OF VERSATILITY
The ease and versatility of digital marketing allows companies to try new things and either quickly adopt or pivot. Taking risks, like trying out a new platform for example, allows your company to grow and evolve. Immediate feedback and access to results serve as tools for evaluating all aspects of your company to become better and better overtime.
With the versatility of online marketing, there's no reason to stay tucked neatly in a predicable box and "do things the way they've always been done." C'mon - there are profit margins to increase and if you don't stick your toe in the water, you're going to be left behind because chances are, your competitors already dove in!
WHO CAN YOU TURN TO FOR DIGITAL MARKETING HELP?
If you landed on this small business digital marketing website (perhaps with our savvy SEO expertise), there's a good chance we would be a good fit to team up with you to serve your digital marketing needs. There's no risk in reaching out to discuss options. Check out our Digital Marketing packages or contact us directly via our contact page, or by calling/texting 309-431-2266.
CENTRAL ILLINOIS AND CENTRAL INDIANA MARKETS
We proudly serve the Indianapolis and Peoria local markets as well as remote clients.
Our digital marketing services help companies leverage tools to share their messages with customers online. A well-established and well-managed online presence improves your business’s potential for acquiring new customers and keeping current customers.
HOW DO WE START?
Working together begins with a free consultation where we ask pointed questions to uncover exactly how we can make a powerful impact for your business. Here’s our process.
- We develop an effective strategy unique to your product or service, target market, and budget.
- We guide you on deciding which marketing outlets are most beneficial for your company (not every marketing channel is a great fit for every company or industry).
- We outline a plan and execute for results.
What results are you looking for? If you’re like most small businesses, you’re dealing with the challenges of 1) finding customers, 2) brand awareness, 3) building an email list, and 4) lead generation. Our marketing services help you meet and overcome those challenges to impact your bottom line. If this fits your needs too, great. If not, we'll discuss your individual challenges and set up a plan for measured results.