Marketing in the news.

Our Founder, Francie Hinrichsen has been interviewed about her strong small business. Scroll down to listen to these incredible interviews.

 

132 Pursuing Your God-Given Dream with Francie Hinrichsen | The Savvy Sauce

Host: Laura Dugger

Ephesians 2:10 (AMP) "For we are His workmanship [His own master work, a work of art], created in Christ Jesus [reborn from above—spiritually transformed, renewed, ready to be used] for good works, which God prepared [for us] beforehand [taking paths which He set], so that we would walk in them [living the good life which He prearranged and made ready for us].”

Francie Hinrichsen is the owner of Simply Integrated, a central Illinois business consulting company. Francie and her remote team help female entrepreneurs develop the business dreams God called them to. Francie is passionate about helping small businesses succeed because she grew up as the daughter of an entrepreneur. She holds an MBA and a bachelor’s degree in communication, and she specializes in marketing and business strategy that achieves results.

Francie runs a business mastermind for female business owners as well as a free female-focused networking group in Central Illinois called Lipstick and Lattes. Both organizations help encourage women through their current business challenges.

In her downtime, you’ll find Francie lost in a book somewhere inside a local coffee shop, jogging through town, and hiking the trails with her husband, daughter, and bulldog, Winston. She’s a sometimes-tea-sipper, sometimes-coffee-junkie, a marathon enthusiast and finisher, and an advocate for entrepreneurial success.


 

Analytics and Marketing Made Easy Podcast with Rocky Mountain Marketing

Host: Katie Brinkley

How do I use Google Analytics? How do I track website progress? How do I know if my content is working?

These are questions I'm asked by small business owners all the time, and for good reason. Many small business owners choose to focus primarily on revenue-generating activities...and that's not wrong! BUT where a lot of small business owners do go wrong is neglecting their analytics. So many business owners know they should be using data, but they don't.


If this is you or you know you need to improve knowing your analytics, I have the perfect resource for you! I was a podcast guest speaker on Rocky Mountain Marketing Podcast and we talked through all-things using data for decision-making in your business. On this episode we discussed so much fun talk about small business in general AND the impact of what knowing your analytics brings to your business.

 

Peoria Life Podcast

Host: Steve Tarter

Francie Hinrichsen, owner of the Simply Integrated digital marketing firm in Peoria, is Steve Tarter's guest this week on "Tarter Source."