Marketing Content Calendar Matrix
A CUSTOMIZABLE AND REPEATABLE PROCESS
This Marketing Content Calendar Matrix is meant to be customized according to your needs. Use the provided matrix as a starting point and tweak it as you see fit by deleting or adding rows, changing categories, etc. This simple tool should be used as a wide-angle view of your outgoing marketing messages to contribute to consistency and cohesion.
I recommend batching your efforts by planning content one month in advance and one month at a time. This matrix allows you to do exactly that. Of course, content schedules can be tweaked over time as necessary, but forethought and intention help deliver a consistent and cohesive message to your audience.
Commit to a day of the month you'll complete this task and set a couple hours aside to knock it out. Knowing your content efforts are strategic and systemized will free your hands up for other value-added tasks in your business.
SEE HOW THIS CALENDAR IS USED
DUPLICATE AND REPEAT
Once you have the matrix tweaked according to your needs, simply copy the tab for the next month. Once you have your content planned out, decide how you'll execute. Again, I recommend batching for utmost efficiency.
THIS RESOURCE IS IDEAL FOR
- Anyone looking to simplify and organize the content and marketing process in their business