Frequently asked questions.
FAQs
What is SEO?
SEO is the practice of driving organic traffic to a website through the use of search engines. SEO stands for search engine optimization. Organic traffic is unpaid visits to your website from search engines by searchers (potential customers) who are already looking for your product or service online.
Small business owners understand that simply having a website doesn’t guarantee ideal customers will be able to find it. SEO services make sure that customers who are already looking for your offering in the search engines find your website and online presence.
SEO is the practice of understanding what search engines look for when they recommend a website in the search engine results pages and highlighting those components of a website to drive organic traffic.
Small businesses unaware of SEO best practices are losing valuable traffic to their optimized competition, which is why collaborating with a SEO specialist is a strategic move for your business.
What are the benefits of SEO?
Statistics show that your potential customers are already looking for your offering via search engines. This means that your potential customers are using search engines to type a query into the search bar and sift through the results that appear when they press ‘enter.’ Sites that are optimized for search will be the ones potential customers find in their online search.
Businesses who have implemented SEO strategies, like keyword research, content planning, sitemap submission, and conversion rate optimization will be the ones that appear in the search results and therefore, capture the precious market share who is looking to buy online. Since your competition likely already has a presence, you can't afford not to have one.
The benefits of SEO are many, including:
✓ Increases organic traffic to your website, which presents a continual flow of new leads.
✓ Identifies what your competitors are doing well so you can create an informed, competitive marketing strategy.
✓ Strategic, low-cost investment with effective return on investment (ROI).
✓ Establishing SEO on your website increases visibility in search engines.
✓ Paired with conversion rate optimization (CRO) strategy, which is always included with our services, visitors.
✓ Improves the user experience; when site visitors have a great experience, they stay on a site longer, are more likely to develop trust and rapport, and are more likely to make a conversion.
✓ Identifies the key areas of opportunity that prompt customers to take action.
✓ SEO results are compounding, meaning that as a site owner discovers which content best resonates with visitors, she’s able to reintegrate that insight into future content creation for better and better results over time.
✓ An optimized site drives website traffic from qualified leads who are primed to purchase your offering, meaning conversion rates increase because you’re presenting your offering to an audience prepared to make a purchase.
✓ Since results are compounding, each investment into SEO gets more and more lucrative.
✓ Searchers tend to trust search engines’ organic (unpaid) recommendations.
✓ Source new traffic from search engines instead of depending on social media, email marketing, paid ads, or traditional forms of advertising which tend to be time-consuming and costly.
What are some SEO terms I should know?
SEO Strategy
Your business is unique, so your SEO strategy should be too. The first thing we do after you select one of our SEO packages is talk with you to understand your competitive advantage, brand, and unique customer base to build a SEO strategy that will leverage what already makes your company great.
Keyword Research
SEO is based on understanding which keywords and keyword phrases customers type into search engines to find what they're looking for. We use specialized SEO tools like Google Analytics, Google Search Console, Moz, and your platform’s analytics dashboard to nail down which related keywords are most likely to drive organic traffic to your website.
On-Page SEO
Elements of on-page SEO such as optimized title tags, proper use of header tags, and optimized keywords placed in your content and throughout your website ensure that search engines can crawl and understand which searchers they should recommend your site to.
Off-Page SEO
Off-page SEO refers to actions taken outside your website to improve rankings. Elements of off-page SEO are tactics like link building opportunities and social media presence. We help make sure your off-page SEO profile helps to drive maximum exposure to your site.
Google Analytics Installation
Google Analytics is a free service to websites and once linked, this powerful tool can provide highly detailed insight about customers and their behavior on your website.
Metrics Reporting
Metrics help us make decisions about how to better understand the customer to increase conversion. Google Analytics is a powerful source of data, but there are also other metrics services available, perhaps through a plug-in on your site or included in your website platform. We take care of managing those for you and report back on what makes the biggest difference on your website.
Why is keyword research important in SEO?
Keyword research is the process of using SEO tools to identify what terms that searchers most often type into search engines in relation to your product or service. When you implement the right keywords into your content and website, searchers can better understand who is a good fit to recommend your website to.
The words you choose on your website to describe products and services are vital for qualified customers to find it. Finding appropriate keywords involves an SEO expert performing keyword research to find out what keywords are being used by a business’s target audience. No business can assume it knows what keywords resonate best with customers unless proper keyword research with SEO tools has been executed.
As a simplified example, you may be selling "blue notebooks," but if your customer types in "navy journal," he or she may not find your website if it's not optimized appropriately. Despite the fact that your product is exactly what the customer is looking for, if your website isn't optimized, you'll miss the sale. Keyword research helps to identify what words you should be using to describe your product according to what is typed into the search engines most often. Keyword research is a service we offer.
What does an SEO Strategist do?
As SEO strategists, we look at the 200+ components of the Google Algorithm and make changes to your website based on what’s most likely to earn search engine traffic. We also use data to organize the content on your website to best lead website visitors into a sale.
We identify exact keywords your audience uses in search engines and strategically place them in key locations on the backend and front end of your website to make sure search engines identify your site as a suitable recommendation to potential customers. Focused keywords help your website get found by customers already interested in your product or service, which means they have a higher probability of converting into a paying customer.
As SEO specialists, we establish the structure of your website content so that when search engines crawl your site, they easily identify what you’re selling and who you’re selling it to. Since search engines want to deliver pointed results to searchers, they’re more likely to recommend your site high up in the search engine results pages (SERPs) if your site is optimized.
Our job as your SEO specialist is to identify all of the areas for opportunity your site has, such as making sure your site is being indexed correctly. As SEO managers, we make sure your meta tags are written in a way that increases click through rates in the search engine results pages, and ultimately, help drive conversion on your website.
What can SEO do for my small business?
The benefits of SEO are many and strategic. SEO is the answer to the question every small business owner faces, “How do I get customers to visit my website?”. SEO is the strategy of positioning a website well so that it ranks in search engines, which then drives more traffic to a website.
Applying a search engine optimization plan benefits companies in a number of ways.
The number of daily Google searches is 3.5 billion. Increasingly, internet users prefer search engines to find products and services that fit their needs. Websites that aren’t optimized for search cannot leverage this opportunity.
Since an optimized website connects your product or service with customers who are already looking for your product or service via search engines, the traffic that lands on your site is more likely primed and ready to buy.
After they land on your site, don’t leave conversion to chance. Our job as your SEO manager is to organize your website’ content to lead your customers through your site and move them to action with effective ‘calls to action.’
A ‘conversion’ can be visitors making a sale, signing up for email, downloading a lead magnet, or reading a blog post. Conversions are a key performance indicator (KPI) we use as guidance to help guide your customers throughout your site to reach a goal. That’s why search engine optimization is an effective marketing investment - it’s an opportunity to drive targeted traffic and meet their needs once they find your site.
Why is SEO such an investment?
SEO isn't cheap. But there's a reason why it isn't cheap. It works if a company's digital presence has the right foundation to convert leads. The two go hand in hand.
Additionally, SEO is a long-term strategy. It's not going to produce results right away. In fact, sometimes SEO results don't manifest until 3-6 months after implementation.
SEO isn't cheap because it takes someone who understands consumer habits AND the technical side of optimizing. It takes someone who knows what metrics to gauge and how to glean trends based on those metrics.
On top of that, it takes a great deal of time to evaluate the many factors that go into a site's SEO (there are over 200 components that feed into the Google algorithm!) and then implement. Like I said, SEO is not a quick fix, but it is being sold as one.
Why are SEO audits important?
During an SEO audit, perform a review of your website and online presence to provide feedback on areas of opportunity to help drive organic traffic and positively impact your bottom line. Tools we use provide millions of data points. We focus on those that make the biggest impact on moving your site up in search rankings.
The SEO Audit is a one-time comprehensive evaluation by an SEO expert. We'll analyze your website in its entirety to discover where your website currently stands and what can be improved to help drive organic leads to your site.
You'll receive comprehensive reporting, customized suggestions, and an action plan unique to your business that will increase the visibility of your site in search engines, drive organic traffic to your site, prioritize user experience, and increase conversions.
SEO is an integral component of your marketing strategy because your customers are using search engines to identify companies they want to buy products or services from.
Without optimization, your site may not be included in their selection of search engine results in the buying process.
Without optimization, potential customers likely turn to the competition. Without optimization, you're liable to lose out on valuable market share.
Why choose Simply Integrated for your SEO?
We prioritize conversion, and conversion can’t be left to chance. We understand that driving qualified traffic to your site is a great start, but there’s another piece to the equation. Once customers find your site, they must then be lead through your site with effective Call to Actions. Bridging increased traffic with conversion and repeat business is the important piece many SEO companies miss. We use our marketing expertise to increase conversions and keep customers coming back.
Who are your web design services best suited for?
Having a website is a non-negotiable for small businesses because having a website legitimizes a business. It's no longer enough to throw up some text on a page and call it a day. Marketing has changed in that customers decide whether they want to business with you before they reach out by phone or email, so if your website isn't set up to convert, you'll lose precious business to your competitors.
How does SEO drive qualified website traffic?
More eyes in front of your product or service offerings means more sales and more opportunity for conversion. Just because a business has a website doesn’t mean customers can easily find it online. The website must be optimized for organic search to appear in search engines, and thus, drive organic traffic.
One of the beautiful benefits to technology is that the barriers to entry with entrepreneurship are so low. Anyone can build a website and “set up shop.” But then, companies are often left wondering why their websites aren’t driving traffic. That is where a SEO company like Simply Integrated helps businesses understand “What is SEO?” and how to best use it to their advantage to drive more website traffic.
SEO helps businesses understand their ideal customers. SEO is based on measurable metrics about customer behavior. Those measurable metrics translate into improving a company’s strategies and tactics for online marketing success. Simply Integrated is a SEO services company that helps companies understand what those metrics mean for their business and bottom line.
Organic traffic is free. The opportunities are limitless once a website is optimized. Not many things in marketing are free, but after the investment of hiring a SEO strategist, organic traffic strategy is free. SEO is a marketing gift that keeps on giving.
Search engines lend credibility. Google is in business to provide searchers with the best possible experience. That means Google wants to provide quick, accurate information to searchers the first time they seek results in a search query. Since Google penalizes companies for misusing SEO best practices, the trustworthiness of organic results helps searchers feel confident that what they’re reading is the best representation of available information on the Internet.
Why does an SEO audit involve a competitive analysis?
Your competitors are using SEO tactics, which means they’re already appearing in search engine results. If your company doesn’t also appear alongside your competitors, it’s unlikely your competitors will consider your company as an alternative to your competitors product or service offerings.
