Project Portfolio.
Website Design and SEO Services
At Simply Integrated, we offer search engine optimization (SEO), conversion rate optimization (CRO), and web design services to small businesses looking to grow website traffic and convert qualified visitors into paying customers.
Scroll through the case studies below to see how we’ve helped small businesses by building sites they love, that function as a second set of hands in their business, and that drive qualified traffic through strong and effective SEO and CRO strategy.
Insects Limited | Headquartered in Westfield, Indiana
Insects Limited’s Site Overhaul - Design, CRO & SEO
Our Experience
Our work with Insects Limited was unprecedented because we got to rebuild this site from scratch, exactly as it should be. The site went from feeling clunky and outdated with broken links, to well-branded and flowing with ideal clients. We began with thorough research of each client avatar to build a site to meet each avatar’s exact need. We performed thorough keyword research and designed a highly intentional flow through to conversion. The stats of the site closely reflect the intentional nature of our work together.
Their Goals
Bring control over their website in-house, rather than outsourcing to a developer
Move away from Wordpress onto a more user-friendly platform
Present an on-brand design that appeals to its four customer segments and intentionally guide each through to conversion
Grow website traffic from organic search
Grow revenue
The Outcomes
The results for this project were incredible and the metrics show it! The work we did to overhaul the website increased the ecommerce revenue by 130% in less than three years. The site has received close to four million Google impressions in 12 months and ranks on average in the top seven results in the Google search engine. In addition, over half of Insects Limited’s sales come from organic search with an abandoned cart rate of 29% (industry average is around 70%).
“Working with Francie Hinrichsen and Simply Integrated was a great value to our small business. Francie’s knowledge and professionalism gave us insights of how to increase our business and what changes needed to be made to our online presence. Simply Integrated’s consultation immediately led to increased sales and an overall better image of our company. I highly recommend their services!”
“My gosh I can’t say enough about Simply Integrated and the extreme level of satisfaction I have with the website they helped us create and maintain. We worked with Francie and she did a fantastic job of communicating clearly, setting and meeting deadlines, and working with us to find out exactly what we want out of our website. We are already seeing the benefits to her hard work. Would greatly recommend!!”
Way to Grow Pediatric Therapy | Central Illinois
Way to Grow’s Site Design & SEO Implementation
Our Experience
Sarah came to us by referral. The moment we met at the coffee shop in Peoria Heights, Illinois, I knew she was “our kind of people.” Sarah had a calm presence but a tenacious drive to make a positive impact on her clients’ lives.
She shared the vision for how her website would not only look beautiful, but more importantly function as a second set of hands in her business.
Way to Grow’s Goals
A way to showcase her brand personality and amazing staff (her competitive advantage)
A simple website platform she could update as her business evolved
An optimized site that drove new leads
The Outcomes
We wrapped up Sarah’s site in just a month. We performed extensive keyword research and developed a few work-arounds to get Sarah’s site to look and perform up to her vision.
Since we “teach clients to fish,” we also helped Sarah become knowledgeable about running the website after we completed the project.
“Working with Francie Hinrichsen at Simply Integrated was, hands-down, the best decision I made when launching my small business! Francie worked alongside me, helping to make my visions for my small business come alive. She helped me achieve clarity when it came to branding and the customer experience. She took all my ideas and created a beautiful website that clearly reflects what my business is all about.”
The Savvy Sauce - Coming Soon! | Morton, Illinois
The Savvy Sauce Site Rebuild
Our Experience
Working with Laura was a dream because her vision for The Savvy Sauce was so well defined. We started with a thorough discovery of her ideal clients and created an online experience that helped create familiarity and loyalty to The Savvy Sauce podcast.
Their Goals
Update the aesthetic of the look and feel of the site
Guide visitors appropriately to defined revenue streams
Create a website experience that helped flow visitors through to conversion
Help grow listenership of the podcast and future Savvy Sauce resources
Grow their email list with intentional lead captures
The Outcomes
While this project is still in progress, the launch is near! Stay tuned for metrics.
“Francie and Simply Integrated are the BEST!!! She walked me through the entire process, overdelivering the entire time. She pays close attention to details, sends personalized step-by-step videos, and keeps everything organized throughout the process. She is a cheerleader and she is so good at leading, marketing, and teaching. I appreciated her patient and gentle approach mixed with her expertise and commitment to excellence. She has been an absolute joy to work with and I highly recommend Simply Integrated to anyone needing help with their business or non-profit website.”
Exalt Clinical Research | Chula Vista, California
Exalt Clinical Research Site Launch
Our Experience
The Exalt Clinical Research Team sought Simply Integrated for help launching their brand new company. We worked closely with the team to define their new brand and ideal clients to create a website experience that carefully reflected their sharp and elevated brand promise.
Their Goals
Leverage their website as a cornerstone to their marketing strategy
Create a website experience that leads clinical research participants through the process of conversion
Integrate their third-party research study platform seamlessly for a congruent visitor experience
The Outcomes
Exalt Clinical Research’s brand new website served as a runway to launch its new company in a competitive market. Our work together helped seamlessly onboard new research participants and the strong momentum has carried through since.
“I have utilized Francie Hinrichsen and Simply Integrated twice in the last 12 months to create websites. Not only were the websites expertly done, but the process was actually enjoyable (seriously!) because working with Francie is a joy. I believe this is because she truly loves her job and is passionate about helping businesses achieve their goals. In addition to the website, she provided guidance on marketing and branding. I highly recommend Francie and Simply Integrated.”
Two Roads Wellness Clinic | Illinois
Two Roads Wellness Clinic SEO & CRO Audit
Our Experience
Two Roads Wellness Clinic came to use with an already well-established site. Their goal for working together was to find out how to drive more organic traffic to their website and convert that qualified traffic to become paying customers. We worked with their in-house marketing team to identify areas of opportunity and helped them understand what changes to make to get results.
Their Goals
Create a content strategy for guiding leads to become paying customers
Create an online presence that smoothly guides customers to one of their five different locations
Understand how to gain more visibility in the search engines to welcome qualified leads to the top of their marketing funnel
The Outcomes
Through our work together, Two Roads Wellness Clinic has more than doubled its number of impressions in the search engine results. Their site is also being found by optimized keywords that help them drive more organic traffic from customers who don’t yet know about their services.
“Francie is outstanding in her knowledge and coaching! As a woman entrepreneur, I would highly recommend her for anyone needing support with marketing, website analytics, and so much more!”
“We greatly enjoyed working with Simply Integrated and learned so much! Our website is performing better, and we have the tools we need to maintain this momentum. Thank you for your excellent work and ongoing support!”
