Data Nerds.
We thrill over creating a web presence that improves your profit margins.
Yes, you can.
Nothing beats logging into your site to see your conversion numbers soaring. To see online orders overflowing. To know you created and executed an excellent vision.
We love guiding clients to this space of success. I always tell our clients: “Our goal is to get you a better conversion rate than Walmart.”
Think it’s not possible? We’ve already made it happen with our strong data driven approach.
Apply to join our team.
How do I know you’re smart, diligent, and a tad bit scrappy?
…because you were brave enough to research improvement strategies for your website. It felt out of your comfort zone, and you did it anyway.
That’s a win!
After all, the only way you can fail is if you don’t take action.
That diligence got you here. Now you’re looking at your website traffic and analytics and feeling confused about what the next move is. You know it’s not “working” but you’re not sure why or what to do about it.
You’re probably asking:
Why are visitors coming to your site, but not buying?
Why are traffic numbers low and how do you get more?
What are other companies doing to get their online sales?
The answer is in applying a data-driven approach.
Since many small business owners build their own sites now, most design their website with relevant information on each page. Then, they hope it’s enough to resonate with the site visitors so they’ll buy.
They don’t plan for how leads should flow through The Buying Cycle, establishing trust along each checkpoint and journeying into a sale.
They don’t write website content for people and search engines.
They find the analytics interesting, but they don’t know how to use them to increase conversion in their business.
The Problem: Building a website that looks good is not compelling enough to drive sales. We must look at why and how people buy online.
That’s where our team comes in with data-driven strategy through search marketing services and intelligent web design services for small businesses.
We help empower small businesses with data to finally get the results they know are possible.
What does data-driven marketing mean?
We show companies conversion optimization tweaks that:
Help new customers find your site when they search online.
Help visitors learn about, like, and trust your brand promise as they interact with your site and are strategically led to a sale.
Answer questions customers ask in their heads as they explore your site so they’ll feel encouraged to buy from you. We can find these questions through search engine research.
Why is website strategy important?
Organic traffic = New visitors. Organic traffic presents a channel for new visitors to find your website.
New visitors = New opportunities to establish a relationship. By bringing in new leads and nurturing existing leads, you develop an increasing customer base over time.
A strong relationship with the customer = Customer retention. We don’t just help customers drive new business. We also help them retain current customers so they buy again and again.
Customer retention = More growth in profitability, more efficient use of resources, and eventually, a thriving business you can feel proud of.
A Different Kind of Marketing Company
We’re a marketing team of technically savvy marketing, ecommerce, and professional SEO specialists who help businesses get excellent marketing results with their online presence.
We’re not an agency. We specialize in one thing: Maximizing results on small business’s websites.
We make sense of the meaning in your data and analytics and we help you apply it to improve your online business.
Marketing Strategy for Small Businesses
It’s not magic; we create client results (check out our client portfolio and testimonials) by applying the strategy behind search engine optimization (SEO), conversion rate optimization (CRO), and digital marketing (i.e. - knowing how your target audience likes to shop online).
We know why customers leave websites before they buy. The data proves it.
We know why they don’t accomplish the goals you’d like them to on your website.
When they do come back to buy again and again, we can see why.
What’s at stake?
What are you missing out on by having a site that looks good but doesn’t achieve goals?
How many customers aren’t buying from you because you haven’t told them why you’re the right fit for their needs?
How many customers were just about to buy but became confused on your site?
How many customers were searching for your exact offering and bought from your competitor who had better search visibility?
How much money are you leaving on the table with the “hope it works” method? These are fixable challenges with the right website strategy.
Our customers’ results
Our team of experts can guide you through the changes that get results, like how we helped:
A local repair company 6X its sales in three years with organic search strategy.
A multinational company double its number of online orders from organic search and increase average order value, resulting in a significant increase in online sales.
A local restaurant receive 20,000 monthly organic views, which increased their customer base as a brand new business just two years old.
A female-focused ecommerce company double its organic traffic by identifying the correct optimized keywords that customers were typing into the search engine.
...And we will apply the same strategy to your business!
How does SEO and CRO work?
First, we look at who your ideal customer is and how they use the Internet (like keywords, websites, and research methods). That’s where we develop your visibility.
Second, we guide your team to adjust your content so it speaks to the customer’s need and correctly positions your offering as the solution (like establishing trust and confidence first before asking for the sale).
Third, we remove friction that prevents customers from buying (like having too many or too few calls to action).
Have more questions about SEO and Website Design strategy?
What we do
We help entrepreneurs create a flowing and thriving online business with a website that turns leads into paying customers.
Who we are
We’re a small girl gang of technical and savvy marketing professionals who help customers by applying digital marketing strategy to create the results that help small businesses flourish online.
What we stand for
We believe anyone can create a thriving business online. We’ve helped it happen countless times.
We believe in teaching customers to fish, meaning we want you to learn how to get the same results for yourself that we get you, if you’re interested.
We believe in community over competition and uplifting other female entrepreneurs.
We believe in debunking the myth that data and analytics are impossible to understand.
Our guiding principles
Empower.
Empowering entrepreneurs to create their own business success. We love equipping business owners with digital marketing knowhow so they don’t just run their businesses, they know how to run them well.
Take Action.
Designing a customized plan for your success and then demystify how to achieve the results you want in your marketing efforts.
Guide.
Debunking the myth that data and analytics are impossible to understand and helping guide entrepreneurs into a space of empowerment.
Lead.
Proud to be on the front lines of digital marketing strategy, like understanding the search algorithm, updating clients on constant changes, and testing out new platforms.
