Marketing & Business Strategy | Simply Integrated
FEARLESS LEADERS FORGING NEW TERRITORY
You have a unique skill set and a passion on your heart to run your business, but reaching customers who are a good fit for your business isn't as easy as you once imagined.
Changes in Marketing
By the minute, marketing is changing. It's not a scare tactic; it's the reality we live in.
Social media platforms are changing. Google updates its algorithm almost daily.
Consumers' preferences are changing in the way they consume information online - even Generation Y's and Gen Z'ers have different preferences for how they evaluate whether or not to do business with a company based on their online presence. Gen Y's read a few reviews whereas Gen Z'ers deep dive and prefer to read upwards of 100 reviews about a company before making a decision.
Build a strong team to lean on and you'll build a strong company
You are capable. You are smart. You are forward thinking and deliberate. And you're also wise for seeking help with developing a strong online presence.
Meet the Simply Integrated Team
The Simply Integrated team is comprised of hand-picked, savvy remote contractors who each bring incredible value to the team.
Meet Our Digital Marketing Sage, Haven Hackett
Haven has been the exact puzzle piece we needed for expanding our impact. Her meticulous approach has allowed us to focus time and effort on forging new territory and building new relationships.
She's prompt, thorough, business savvy, and professional. We're absolutely delighted to leverage her skill set on the Simply Integrated team.
Meet Our Digital Ads Specialist, Kim VanderPoel
Kim brings the perfect combination of flexible and data focused. She constantly evaluates trends and new paid marketing strategy to bring the most impact to her customers. She's well versed on the potential paid ads can bring to a company and she's a pleasure to correspond with.
Meet Our Founder, Francie
Simply Integrated’s owner, Francie Hinrichsen, is passionate about helping small businesses succeed because she grew up as the daughter of an entrepreneur.
She watched her dad wear the many hats of entrepreneurship, including worker bee, marketing manager, janitor, CEO and sales associate.
She holds an MBA and a bachelor’s degree in communication, and she specializes in SEO and marketing strategy that gets ROI-focused results. Her search engine optimization expertise has helped dozens of businesses connect with their ideal customers and achieve profitable results.
In her downtime, you’ll find Francie getting lost in an ebook somewhere inside a local coffee shop, jogging through town, and hiking the trails with her husband, daughter, and bulldog, Winston.
She’s a sometimes-tea-sipper, sometimes-coffee-junkie, a marathon enthusiast and finisher (4:20), and a champion for entrepreneurship collaboration.
She has worked with clients all over the United States and Canada and she’d love to put her results-focused ideas to work for your bottom line. Francie is a proud supporter of the following organizations, so if you’re in Indianapolis or Peoria, stop by and say hi!
To get in touch with Francie, call / text 309-431-2266 or email Francie@SimplyIntegratedLLC.com.
INVESTING IN THE COMMUNITY
Francie sits on the Board of Directors for Peoria Innovation Alliance. Watch a recent podcast episode where Francie was interviewed by Steve Tarter, formerly of the Peoria Journal Star.
READY TO DO THIS?
Simply Integrated is an Internet marketing company. We help you connect with and convert your customers online. We focus on driving traffic (online and on foot) to your business through digital means.
Our marketing strategy helps deliver a tailored message that looks, sounds, and feels like your brand to ideal customers who are already looking online for your product or service. Your customers are looking online for your product or service in search engines on social media sites, via email campaigns, blogs, review sites, and much more. We leverage a multichannel marketing strategy to direct traffic into your effective, branded, and converting online space.
As a digital marketing company, we help our customers turn qualified leads into sales through online marketing, search engine optimization, social media management, and content strategy.
- Search engine optimization (SEO) strategy creation
- Search engine optimization implementation
- Website audits
- Facebook and Google Ads
- Web presence setup
- Squarespace and Shopify store set up and management
WE CRAFT MARKETING STRATEGY FOR SMALL BUSINESSES
Internet marketing doesn’t need to be complicated to be effective. Marketing should relieve the stress of running a business, not add to it. In fact, our job as your Internet marketing company is to simplify digital marketing, create profitable results, and help tell the world why your product or service matters.
As a small business owner, you know you can’t be all things to all people. In marketing, it’s the same. A broad message intended to speak to everyone tends to speak to no one. The most effective marketing message is the one that resonates with your core audience. That’s why we create targeted marketing campaigns that resonate with your unique and specific potential customers - the ones who we have researched and identified are most likely to convert as your customer.
“WHERE DO MY CUSTOMERS SPEND TIME ONLINE?”
It’s easier and more effective to meet your customers where they already are. Digital marketing allows you to be an opportunist with versatility and flexibility. When we work with you, we’ll identify marketing opportunities unique to your business based on traits like location, buying habits, product or service, and target market. We’ll use metrics, like those from Google Analytics and Google Search Console, to identify where your ideal customers spend time online and then craft a message that resonates with them and moves them to take action.
We’re in the business of producing real results and quantifiable benefits. We use metrics to pinpoint what’s working, gain insight into your customers’ online behavior, and build upon successes.
OUR CORE PRINCIPLES
→ Begin with the end in mind (influenced from The Seven Habits of Highly Effective People by Stephen Covey)
→ Treat others as we'd want to be treated
→ Never stop sharpening the saw (also from Covey)
→ Measured accountability
Our team has over 10 years of experience helping small businesses thrive through marketing initiatives. We love spending time with other small business owners because we see ideas and opportunity around every corner. We understand just how far business owners need to stretch a dollar and we pride ourselves on leveraging affordable, yet effective, online marketing tactics.
WE WANT TO DESIGN YOUR COMPANY'S MARKETING STRATEGY
If it turns out we’re a good fit to work together, we’d love to help drive customers to your business and positively impact your bottom line. Get in touch for a free consultation. Use this contact form, email us at hello@SimplyIntegratedLLC.com, or call/text us at 309-431-2266.